Advertising to Children: New Directions, New Media by M. Blades,C. Oates,F. Blumberg,B. Gunter PDF

By M. Blades,C. Oates,F. Blumberg,B. Gunter

this crucial resource for college kids, researchers, advertisers and oldsters studies the debates and provides new study approximately ads to young children. Chapters conceal meals and alcohol advertisements, the results of product placement and new media ads, and the position of oldsters and lecturers in aiding childrens to benefit extra approximately advertising.

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Advertising to Children: New Directions, New Media by M. Blades,C. Oates,F. Blumberg,B. Gunter

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